23-25 OCT 2024
SEVILLE-FIBES
Speaker

Jacobo González Hernández

Position:

Executive Director of Tourism Intelligence

Company:

Consejo de Promoción Turística de Quintana Roo

Executive Director of Tourism Intelligence of the Quintana Roo Tourism Promotion Council, in charge of Market Intelligence to direct the promotion of 12 tourist destinations. The best known internationally are Cancun, the destination with the largest reception of international tourists in Mexico, and Cozumel, the No. 1 cruise destination in the world.
With nearly 20 years of experience in market research and tourism marketing, both in the private sector in branches such as hospitality and theme parks; as well as in the public sector in charge of areas of statistics and strategic planning, in offices in charge of managing the Riviera Maya in the state of Quintana Roo.
Currently, in his current position, he develops the State’s tourism intelligence system for the constant renewal of the value proposition of destinations oriented towards decision-making for the promotion and improvement of the tourist experience in Mexico.