All Speakers Speaker Pedro Vallejo Castillo Position: Director General Company: Datlas • Pedro Vallejo is an economist, a technology entrepreneur and a Master in analytics and digital transformation from the. He is also founder of the analytics startup Datlas (www.datlas.mx). He currently serves as CEO. • He meet large Silicon Valley companies such as Google and Meta as well as learn about entrepreneurship and digitalization at Stanford University sponsored by the Mexican Government. • Content generator with more than 300 columns, 4 books and 100 podcast episodes on analytics and digital transformation from Datlas Academy. His main areas of experience: Big Data, analytics, retail, startups, leadership, innovation and making things happen. Sessions Thu 19 Oct 17:00 - 17:15 TOURISM INNOVATION THEATRE BY VUELING All type of Passes Datlas – DASHA: Portal de Data Turística (Caso Monterrey, Nuevo León, México)