All Speakers Speaker Sonia Huerta Decodes Position: Customer Success and Insights Director Company: Mabrian Sonia joined Mabrian Technologies as Customer Success & Insights Director with the aim of supporting DMOs and travel companies to transform data into knowledge to make data driven strategic and operational decisions. Her role is also to enhance client experience and enable a qualitative leap in the continuous improvement process of Mabrian’s platform, transforming it into the best travel intelligence tool on the market. Sonia’s background is key to reach these objectives: over 10 years of experience in tourism management and marketing, particularly for destinations and 20 years of accumulated experience in marketing, sales and project management. Before joining Mabrian’s team, Sonia was Head of Destination Marketing in THR consulting firm, specialised in tourism. Sessions Wed 18 Oct 13:00 - 13:30 AUDITORIUM TIQETS Gold PassPlatinum Pass Presencia y comportamiento del turista de lujo en el Caribe Mexicano Wed 18 Oct 13:30 - 14:00 AUDITORIUM TIQETS Gold PassPlatinum Pass Retorno de las campañas promocionales más allá de las métricas on-line