Challenging the limits of Destination Management: Latin American Success Story of Monterrey, Nuevo León, Mexico

The Public/Private Collaborative Model for Tourism Innovation and Intelligence in the case of Monterrey, Nuevo León in Mexico is an inspiring example of collaboration between the most important players in the sector. From the Secretary of Tourism of Nuevo León to the key companies in the tourism development of the destination, and the Monterrey Tourism Cluster as a catalyst, this triple helix is revolutionizing the way in which decisions are made in the destination, all supported by the analysis of data.