23-25 OCT 2024
SEVILLE-FIBES

Challenging the limits of Destination Management: Latin American Success Story of Monterrey, Nuevo León, Mexico

  • 20/10/2023
  • 11:15 - 12:00
  • AUDITORIUM TIQETS
  • Gold Pass
  • Platinum Pass
  • The Public/Private Collaborative Model for Tourism Innovation and Intelligence in the case of Monterrey, Nuevo León in Mexico is an inspiring example of collaboration between the most important players in the sector. From the Secretary of Tourism of Nuevo León to the key companies in the tourism development of the destination, and the Monterrey Tourism Cluster as a catalyst, this triple helix is revolutionizing the way in which decisions are made in the destination, all supported by the analysis of data.

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The Public/Private Collaborative Model for Tourism Innovation and Intelligence in the case of Monterrey, Nuevo León in Mexico is an inspiring example of collaboration between the most important players in the sector. From the Secretary of Tourism of Nuevo León to the key companies in the tourism development of the destination, and the Monterrey Tourism Cluster as a catalyst, this triple helix is revolutionizing the way in which decisions are made in the destination, all supported by the analysis of data.

Speakers

Jorge Vasaro Acuilán

Jorge Vasaro Acuilán

Undersecretary of Tourism Intelligence

Nuevo León Tourism Government

Jesús Guerrero Almaraz

Jesús Guerrero Almaraz

President

Clúster de Turismo de Monterrey

Moderated by:

Mauricio Magdaleno

Mauricio Magdaleno

Director

Clúster de Turismo de Monterrey