Back to agenda Demand for luxury: strong as never before? Wed 18 Oct | 17:15 - 18:00 AUDITORIUM WHY TENERIFE Gold Pass Platinum Pass Data shows that despite the economic recession, luxury tourism is on the rise. What factors are driving the surge in luxury travel, and how can businesses effectively cater to the evolving preferences of affluent travelers? How can tourism businesses strike the perfect balance between opulence and sustainability, ensuring responsible luxury offerings that resonate with discerning travelers? Speakers Thomas Wieringa Founder Quintessential | Luxury Branding Boutique Silvia Martínez de Tejada Director of Tourism Galería Canalejas Moderators Juan Garnica Álvarez-Alonso Executive Director - Hotels Spain Savills