Key Strategies to Reach Today’s Clients on any Device

As smartphones and cellular-enabled tablets transform the way people consume media and brand messaging, smart marketers are tracking behavioural patterns to determine the best way to reach prospective customers on any given device. A mobile-friendly website isn’t enough; you must understand how your leads interact with your content between devices to meet their needs. Jordan outlines the key differences between mobile users and desktop users, and how to effectively attract and work with each.