Back to agenda The transformation of sun and beach destinations Fri 20 Oct | 11:15 - 12:00 AUDITORIUM WHY TENERIFE Gold Pass Platinum Pass How can traditional sun and beach destinations adapt to changing traveler preferences and leverage innovative strategies to remain competitive in the global market? Find out what sustainable practices can be implemented to balance economic growth with environmental preservation in these popular tourist hotspots, fostering a more responsible and resilient future for sun and beach tourism. Speakers Julio García Llama Tourism Division Manager Visitanddo Juan Enrique Suarez del Real Tostado Secretario de Estado de Turismo Mexico Nikolaos Alexakis Head of Tourism Directorate Region of Crete Moderators Dimitrios Buhalis Transformer, Strategist, Technologist, Professor, High Cited Researcher, Editor in Chief Encyclopedia of Tourism Management and Marketing, Editor in Chief, Tourism Review Bournemouth University