Ada Xu

Experte in e-business and digital strategy, Ada is the regional director EMEA for Fliggy, the travel platform of Alibaba Group.
She leads the regional team and strategy to create new products, new partnerships and collaborations, new destinations discovery for Chinese travelers, as well as the overseas Chinese community, using innovative and tech-driven solutions.
She is working closely with Country and Regional Tourism bureaus to develop Marketing Destination Campaign.
Her expertise covers e-commerce, travel services, marketing, web3, AR and VR, entrepreneurship, and business facilitation.