23-25 OCT 2024

Chris Carmichael


Head of Corporate Innovation


TUI Musement

Chris is Head of Corporate Innovation at TUI Musement, the Tours & Activities division of TUI Group, one of the world’s leading travel groups. Specializing in the practical implementation of innovative technology to deliver tangible business benefits, Chris is an expert in the area of digitalisation in travel, from covering the rise of mobile and web 2.0 in the early noughties to evaluating the latest opportunities with virtual reality and artificial intelligence. His team’s objective is to deliver advanced new products with a focus on guest experience to enhance the holiday experience for over 20 million people a year. Chris has been working in travel since 1991 and online travel since 1997. During this time he has delivered many customer focussed proof of concepts, trials, and innovative products for both British Airways and TUI.