Back to agenda AI-powered tools: enhancing customer engagement Wed 18 Oct | 11:30 - 12:30 AUDITORIUM IRYO Gold Pass Platinum Pass Let’s explore the transformative impact of AI-powered tools on customer engagement in the tourism industry during this session, how artificial intelligence enhances personalized recommendations, customer service, and streamlines operations for seamless travel experiences, ultimately shaping the future of customer satisfaction in tourism. Speakers Mark Habermehl Sales manager Cloud for Tourism Google Cloud Ignacio de las Cuevas Head of Global Partnerships & Tourism Innovation EURECAT Chris Carmichael Head of Corporate Innovation TUI Musement Moderators Claudia Tapardel CEO & Founder / CCO CT EU Affairs / Ariva Digital