All Speakers Speaker Jesús Romero Leguina Position: Global Senior Manager for Audiences, AdTech & Applied Intelligence Company: Radisson Hotel Group Jesús Romero’s educational journey began at the UCM, where he earned a B.Sc. degree in mathematical engineering. He then pursued a M.Sc. degree in computational and statistical information processing, showcasing his dedication to mathematics and data analysis. In his professional career, he started as a data science consultant, providing valuable insights for businesses. He later transitioned to the field of digital marketing, gaining experience in data-driven automation and advanced analytics. Today, while working towards a Ph.D. in telematics engineering at the UC3M, he serves as the Global Senior Manager for Audiences, AdTech & AI at Radisson. In this role, he plays a pivotal part in shaping the organization’s data and technology practices, focusing on enhancing business performance through mathematical models and cutting-edge technology. Jesús bridges the worlds of data, technology, and business acumen, with expertise in online advertising and a passion for optimizing operations. Sessions Fri 20 Oct 13:30 - 14:00 MAIN AUDITORIUM ACCENTURE Gold PassPlatinum Pass Unblocking unexpected Demand through Data and Technology