Back to agenda Unblocking unexpected Demand through Data and Technology Fri 20 Oct | 13:30 - 14:00 MAIN AUDITORIUM ACCENTURE Gold Pass Platinum Pass We will reflect on how RHG is tackling the challenge of keep growing their value proposition to hotel owners through an innovative online direct channel, and how they are taking advantage of data & technology to activate advanced media strategies to not only capture the most of the actual traveler demand but to generate genuine incremental demand to be captured by Radisson brands. Speakers Jesús Romero Leguina Global Senior Manager for Audiences, AdTech & Applied Intelligence Radisson Hotel Group Borja Lizárraga Managing Director Accenture Moderators Ángel Sotoca Pedregosa Managing Director Accenture