23-25 OCT 2024
SEVILLE-FIBES

Unblocking unexpected Demand through Data and Technology

  • 20/10/2023
  • 13:30 - 14:00
  • MAIN AUDITORIUM ACCENTURE
  • Gold Pass
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We will reflect on how RHG is tackling the challenge of keep growing their value proposition to hotel owners through an innovative online direct channel, and how they are taking advantage of data & technology to activate advanced media strategies to not only capture the most of the actual traveler demand but to generate genuine incremental demand to be captured by Radisson brands.

Speakers

Jesús Romero Leguina

Jesús Romero Leguina

Global Senior Manager for Audiences, AdTech & Applied Intelligence

Radisson Hotel Group

Borja Lizárraga

Borja Lizárraga

Managing Director

Accenture

Moderated by:

Ángel Sotoca Pedregosa

Ángel Sotoca Pedregosa

Managing Director

Accenture