All Speakers Speaker Sofía Torre Position: Hospitality Company: Adyen Hospitality expert with more than 10 years or experience in different areas of the industry and the lst three years specialized in innovative payments. This background gives me the proper perspective to understand the needs of the customers to optimise the guest experience Sessions Wed 18 Oct 11:30 - 12:15 AUDITORIUM WHY TENERIFE Gold PassPlatinum Pass Hyper-personalization: a step beyond customization