23-25 OCT 2024
SEVILLE-FIBES

Hyper-personalization: a step beyond customization

  • 18/10/2023
  • 11:30 - 12:15
  • AUDITORIUM WHY TENERIFE
  • Gold Pass
  • Platinum Pass
  • The tourism industry knows that personalisation is crucial in getting and keeping clients, but that’s not enough, and new approaches must be taken. What technologies and data-driven strategies enable hyper-personalization, and how can they enhance guest experiences? How can tourism businesses strike the right balance between personalization and data privacy, while delivering tailored services that exceed guest expectations and foster long-term loyalty?

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The tourism industry knows that personalisation is crucial in getting and keeping clients, but that’s not enough, and new approaches must be taken. What technologies and data-driven strategies enable hyper-personalization, and how can they enhance guest experiences? How can tourism businesses strike the right balance between personalization and data privacy, while delivering tailored services that exceed guest expectations and foster long-term loyalty?

Speakers

Sofía Torre

Sofía Torre

Hospitality

Adyen

Markus Mueller

Markus Mueller

Managing Director

GauVendi

Saverio Francesco Bertolucci

Saverio Francesco Bertolucci

Commercial Assistant

VDB Luxury Properties

Moderated by:

Dimitrios Buhalis

Dimitrios Buhalis

Transformer, Strategist, Technologist, Professor, High Cited Researcher, Editor in Chief Encyclopedia of Tourism Management and Marketing, Editor in Chief, Tourism Review

Bournemouth University