Back to agenda Hyper-personalization: a step beyond customization Wed 18 Oct | 11:30 - 12:15 AUDITORIUM WHY TENERIFE Gold Pass Platinum Pass The tourism industry knows that personalisation is crucial in getting and keeping clients, but that’s not enough, and new approaches must be taken. What technologies and data-driven strategies enable hyper-personalization, and how can they enhance guest experiences? How can tourism businesses strike the right balance between personalization and data privacy, while delivering tailored services that exceed guest expectations and foster long-term loyalty? Speakers Sofía Torre Hospitality Adyen José Luis Avila CCO Kampaoh Markus Mueller Managing Director GauVendi Saverio Francesco Bertolucci Commercial Assistant VDB Luxury Properties Moderators Dimitrios Buhalis Transformer, Strategist, Technologist, Professor, High Cited Researcher, Editor in Chief Encyclopedia of Tourism Management and Marketing, Editor in Chief, Tourism Review Bournemouth University