The VIP Room – El Futuro del Travel El impacto de la crisis de la COVID-19 muestra, de manera determinante, el reto sin precedentes al que se enfrenta el sector. A medida que nuestro mundo atravesaba cambios rápidos, reconocimos la necesidad de profundizar en el entorno en evolución para comprender mejor cómo los consumidores y los ejecutivos responden a sus nuevos entornos. Doloitte … Continued 10/11/2021
Hospitality Pitches Innovation often comes hand in hand with cooperation between corporations and startups. That is why Touristech Startup Fest is the initiative, held within the framework of TIS, which brings together the most innovative entrepreneurs with projects that can transform the tourism sector through technology and sustainability. The companies that will pitch are: – Tourdata Tech – Deepupsell – La Voyageuse … Continued 09/11/2021
Innovation and sustainability: accelerating change through sustainable tech The market today sees digitalization and sustainability as two powerful influencers. Yet there is room for exploring the intersection of these two drivers, through new know-how, skills, products and services. Each product or service that we design is delivered to a wide range of people, and every decision that we make must be analyzed on … Continued 09/11/2021
Closing Ceremony Conclusions of the mastrminds of the industry and recap these 3 days of meetings 09/11/2021
Culture, Museums & Digitalisation How is the digital culture is transforming museums in the 21st century. Offering a corpus of new evidence for readers to explore, the authors trace the digital evolution of the museum and that of their audiences, now fully immersed in digital life, from the Internet to home and work. 09/11/2021
The Role of Wholesaler-Distributors as Experts of the tourism Industry Distributors are important representatives of key partners in the tourism industry. Their role as experts in predicting consumer preference is tested in the context of this industry. Consumers and wholesalers rate the product quality and the wholesalers are asked to predict consumer quality perceptions. 09/11/2021
Leisure & Culture Pitches Innovation often comes hand in hand with cooperation between corporations and startups. That is why Touristech Startup Fest is the initiative, held within the framework of TIS, which brings together the most innovative entrepreneurs with projects that can transform the tourism sector through technology and sustainability. The companies that will pitch are: – Aumentur – Alma Heritage – Amazing Up – AR … Continued 09/11/2021
El Gobierno del Dato como Palanca de la Transformación Digital Tomeu Bennasar CIO de Grupo Iberostar conversará sobre como de la mano de Minsait, el grupo turístico mallorquín ha puesto en marcha un ambicioso plan de unificación y aprovechamiento de sus datos internos, denominado Data Analytics & Transformation Office (DATO). Como resultado del mismo, se ha habilitado una estructura de operación interna, transversal, interdepartamental y … Continued 09/11/2021
Digital Transformation of Smart Tourism Destinations A smart destination is one with a strategy for technology, innovation, sustainability, accessibility and inclusivity along the entire tourism cycle: before, during and after the trip. A smart destination is also one with residents as well as tourists in mind, factoring multilingualism, cultural idiosyncrasies and seasonality into tourism planning. This is why smart destinations are … Continued 09/11/2021
Distribution channels pitches Innovation often comes hand in hand with cooperation between corporations and startups. That is why Touristech Startup Fest is the initiative, held within the framework of TIS, which brings together the most innovative entrepreneurs with projects that can transform the tourism sector through technology and sustainability. The companies that will pitch are: – Tour Amigo – GauVendi – Go Turify – Magpie … Continued 09/11/2021
The European Commission Knowledge Tools to Support Tourism This session will showcase on-going initiatives by the European Commission to improve the knowledge base of tourism as key element to support the tourism recovery and the green and digital transitions of the tourism ecosystem to enhance its resilience and sustainability. In particular, the session will present key tools such as the Re-open EU platform, … Continued 09/11/2021
The Next Generation of (Digital) Marketing: Interviewing Museo Nacional Thyssen-Bornemisza During this session, we will deep dive into how to reach the younger audiences with the next generation of digital marketing tools. We will do this through a success case: the Museo Nacional Thyssen-Bornemisza and its pioneering initiative #VersionaThyssen, a social media challenge that invited the museum’s digital community to craft versions of some of … Continued 09/11/2021
Distributors, Operators & Customer Needs What are leading and innovative company in the tourism sector, customer-oriented, betting on technology, creativity, safety, and above all, on responsible and sustainable tourism. How is this made possible and what are the needs to have a great success, starting from the the product to the distribution of it. 09/11/2021
Cloud y Ciberseguridad como Garantías del Proceso de Digitalización y la Apuesta por la Sostenibilidad El proceso de transformación digital que se ha visto acelerado por la pandemia y cómo la cloud ha sido un gran impulsor de ese proceso junto con la idea de sostenibilidad que tiene que ver con replicar una infraestructura en la nube. 09/11/2021
Hub Latam & Hub Europa El 22 de septiembre de 1946, un avión vuela por primera vez desde Madrid hasta Buenos Aires. Se trataba del primer trayecto que unía por aire a Europa y América Latina tras la Segunda Guerra Mundial. Treinta y seis horas de vuelo y tres escalas en Villa Cisneros, Natal y Río de Janeiro. Este año se celebra … Continued 09/11/2021
MICE pitches Innovation often comes hand in hand with cooperation between corporations and startups. That is why Touristech Startup Fest is the initiative, held within the framework of TIS, which brings together the most innovative entrepreneurs with projects that can transform the tourism sector through technology and sustainability. The companies that will pitch are: – Affluences – Inspiravia – Lis10app – My Tour Live 09/11/2021
Business travel pitches Innovation often comes hand in hand with cooperation between corporations and startups. That is why Touristech Startup Fest is the initiative, held within the framework of TIS, which brings together the most innovative entrepreneurs with projects that can transform the tourism sector through technology and sustainability. The companies that will pitch are: – ViewTag – UpperEat – RookieWise – What2visit 09/11/2021
Beyond the Venue: Expanding the Boundaries of Products in Tourism A session to explore the boundaries surrounding a tourism product and innovative ideas to go beyond them. Covid-19 has posed a challenge to many culture and leisure product organisers, who had to find creative ways to help visitors experience their locations, even if not physically there. Others have faced the need to expand their available … Continued 09/11/2021
Rebuilding and Restarting the Cruise Industry in a More Sustainable Way How are we getting to work again, what strategies are needed and how do we restart this industry in a way that fits better in the today world and looking for a future. Is the industry recovery ready and are destinations developing correctly? What to expect to ship innovations, shorex trends, technology and digitalization impact. 09/11/2021
Bullet Proof Growth Beyond Bottom Line for OTA’s Small and medium-sized hotel accommodations, though still the largest capacity providers, are facing challenges in a rapidly growing global marketplace. The effective costs of realizing incremental bookings through an online travel agent can typically not be matched by any other distribution channel. The role of online will further gain importance and online travel agents can … Continued 09/11/2021
The Battle Field Accelerates Our Tourism Destinations Some factors will determine how fast tourism sector could recover in the Top cities/ destinations: Attractiveness of domestic destinations, Availability of air transport, Health and hygiene, Importance of business travel, Digitalization and Sustainability are key elements for the recovery. 09/11/2021
Best Practices in LGBTQ+ Tourism Extensive research shows that the acquisition power of the LGBTQ+ community is undeniable. As governments, destinations, and tourism companies around the world now jump into the huge opportunity this segment represents, it’s crucial to learn how to stay ahead of the game. In this session, we will learn about success stories and best practices on … Continued 09/11/2021
Travel & mobility Pitches Innovation often comes hand in hand with cooperation between corporations and startups. That is why Touristech Startup Fest is the initiative, held within the framework of TIS, which brings together the most innovative entrepreneurs with projects that can transform the tourism sector through technology and sustainability. The companies that will pitch are: – Edgar – Oasis Hunters – The Data Appeal … Continued 09/11/2021
Foro Hispano: Caso de éxito: Neuromarketing en el Caribe Mexicano Es la utilización de las neurociencias aplicadas al marketing turístico y como esto se ha ido implementando con Cancún, Riviera Maya y los demás destinos del Caribe Mexicano en sus estrategias de marketing. 09/11/2021
The Path to Net-Zero: How Travel Companies Can Take Climate Action As consumers are increasingly seeking out sustainable options, travel companies must take tangible steps to mitigate their carbon footprint by adopting a holistic approach to climate action. This session will provide actionable direction and inspiration to travel companies as they progress along their journey to decarbonization, helping them appeal to the growing market of eco-conscious … Continued 09/11/2021
Experiences & the Future Tourism & Destinations There have been many startups and new ventures seeking to tap into tours and activities, and scores of OTAs and tech startups have attracted billions over the past decade. Hotels, airlines and destinations have all sought to capitalize on the experience economy, but success has been elusive. This discussion with the founders of two leading … Continued 09/11/2021
International Code for the Protection of Tourists Following the unprecedented COVID19 crisis that left millions of tourists stranded abroad and millions of trips cancelled, UNWTO has been working with 103 countries, international organizations and the private sector in the development of an International Code for the Protection of Tourists. The Code will provide a comprehensive package for the assistance to tourists in … Continued 09/11/2021
Attractions & Tours Pitches Innovation often comes hand in hand with cooperation between corporations and startups. That is why Touristech Startup Fest is the initiative, held within the framework of TIS, which brings together the most innovative entrepreneurs with projects that can transform the tourism sector through technology and sustainability. The companies that will pitch are: – Mooveteam – Kolaboo – Skyzup – Visitmoov – Boldest.io … Continued 09/11/2021
Managing Disruptive Travel & the Leisure Generation Not all innovation is technological. Although digital transformation has reached the tourism industry and specially the leisure brach. Understanding that technology is not an end, but a means, and that leisure is an individual experience, often shared on- and offline. This shift in habits has opened up an interesting field of work in technology and … Continued 09/11/2021
Technology in Tourism, Present & Future Tourism is a uniquely complex industry for so many reasons, not least of which being the incredibly broad, almost all-encompassing range of stakeholders and players that make it up. Tourism is a melting pot of the interests of public and private sectors, politics and profit, voters and visitors, society and sustainability. And technology is defining … Continued 09/11/2021
Only the Dead Fish Follow the Stream in the Distribution Business Distribution channels are one of the hoteliers’ and activities operators best allies. At least, the ones that generated the most revenue for hotels in the covid pandemic. A particularly difficult year for the sector, which has had to face a real challenge that continues today. A year in which local and regional distribution channels have been strengthened, due … Continued 09/11/2021
Destinations of the future pitches Innovation often comes hand in hand with cooperation between corporations and startups. That is why Touristech Startup Fest is the initiative, held within the framework of TIS, which brings together the most innovative entrepreneurs with projects that can transform the tourism sector through technology and sustainability. The companies that will pitch are: – Eightydays – SmartGuide – Unblock – Appuli – CloudConstable … Continued 09/11/2021
Welcome to the Touristech Startup Fest! Innovation often comes hand in hand with cooperation between corporations and startups. That is why Touristech Startup Fest is the initiative, held within the framework of TIS, which brings together the most innovative entrepreneurs with projects that can transform the tourism sector through technology and sustainability. The Call for Innovation plans to convene more than 400 startups that … Continued 09/11/2021
Revenue Management, Another Emerging Vertical of Travel Tech Achieving a good Revenue Management performance is the goal of hoteliers, before, during and especially now, after the pandemic. The concept of revenue itself goes far beyond pricing and involves internal processes that hoteliers have had to adapt during this time and where technology can be a great ally. 09/11/2021
Become a Must-see Destination by Decoding Your Visitor: G.Gautier’s Method to Success I am going to share with you my story and I am going to explain you what I do, why I do it and above all that, how I do it. We will go from theory to practice so that you can see a real example of how to apply the method. My goal is … Continued 09/11/2021
How Technology is Driving Change in the Car Rental Industry Today’s consumers want fast and frictionless solutions to satisfy their travel needs. As the new entrants in ground transportation are innovating intensely to capture a bigger share of this market, failure to adapt by the car rental sector could put a dent in this market. So how are car rental companies embracing technological advances to … Continued 09/11/2021
Digital Weather Forecast in Tourism for the World As tourism is one of the most affected industries of the Pandemic, we need to understand how are we getting to work again. Distributors are key players on a global scale to understand where the customer wants. Important strategies are needed and important decisions have to be made. Is the industry recovery ready and are … Continued 09/11/2021
Ciudades Cooperando con Inteligencia Artificial y Data En este panel se presentarán de forma práctica los avances en torno a ciudades inteligentes y el uso de Big Data, aplicados a inteligencia artificial y gestión smart de diferentes territorios y/o ciudades. 09/11/2021
Mobility, Sustainability, Digitalisation Environmental, social and corporate governance criteria are no longer an option to bring about change. The European Union’s framework plan for green transformation, growing social awareness and the consequent regulatory pressure are forcing the industry to reflect deeply on sustainable practices. The path is already marked; it is not advisable to be left behind. 09/11/2021
Axion – Solución Traxión para gestión de flujos y seguridad Axión presentará su solución Traxión, sistema automático de conteo, control de afluencia y grado de ocupación, mediante cámaras de seguridad, y Nagán, plataforma horizontal con nodo IoT para la integración de verticales. 09/11/2021
It’s a Wrap Arival co-founders Douglas Quinby and Bruce Rosard summarize the key themes of the day and discuss what’s next for travel’s third-largest segment: tours, activities and attractions. 09/11/2021
Digital Business in Luxury Travel We always say that luxury travel has five engagement drivers – Gastronomic, cultural, tailormade, quality of the content and community focused. Travelers want good prices, but they also seek out factual, interesting, bespoke content on their travel interests. Digital tools such as live chat, VoIP calls and live broadcasting from resort premises can deliver the … Continued 09/11/2021
Actividades en Español en Todos los Rincones del Mundo Miles de actividades, excursiones y visitas guiadas en español te están esperando para enriquecer tus escapadas en cualquier parte del mundo. Con una plataforma fácil e intuitiva, apuesta por la sostenibilidad tanto fuera como dentro de la empresa. 09/11/2021
Guiding Group – Tech Innovations Revolutionizing Guest’s Experiences Our routine changed dramatically after Covid-19 and we had to incorporate more and more in our lives the usage of online tools. This unprecedented opportunity encourages the tourism industry to invest in technology. Smartphone-based technology, such as Guiding-Group Smartguide, can help operators survive the crisis by improving their offer. 09/11/2021
Special Latam: Volando hacia la SOStenibilidad Nos enfrentamos al reto de la recuperación del sector … pero también de la crisis climática …cuando veremos aviones eléctricos, de hidrógeno o con tanques alimentados por residuos como el biometano, por citar uno que no contamina … ??? Éste y otros grandes desafíos que se enfrenta el sector, justo cuando está terminando la Cumbre … Continued 09/11/2021
Europe’s Future of Tourism & NextGenEU Time to revive European tourism industry & for cross-border friendships to rekindle – safely. We propose to welcome again vaccinated visitors & those from countries with a good health situation. But if variants emerge we have to act fast: we propose an EU emergency brake mechanism. Preserving the integrity of the single market is one … Continued 09/11/2021
Arival Hot Topics & Town Hall From distribution, OTAs and Google to overtourism, branding, consolidation, staffing and supply chain, changing traveler expectations and the guest experience, this roundtable and Arival Town Hall will delve into the biggest issues and topics facing tours, activities and attractions. Get ready for a lively discussion, and bring your questions and opinions for lots of audience … Continued 09/11/2021
HotelsDot – ¿Còmo optimizar el revenue a través de la tecnología? Caso de éxito Presentación demo Revenue Control Data; RMS orientado a la optimización de la venta directa presenta ya en más de 100 establecimientos turísticos y consultoras de revenue. 09/11/2021
Next Generation EU: the Reforms and Investments Which Will Foster the Tourism Data Driven Culture Change the way we measure the tourism success is the first reform to tractor the transition to more sustainable and competitive business models. We cannot manage what we cannot measure, then we need a system enabling destinations to benchmark and make progress through sound data driven decisions. help transform destinations and SMEs into data-oriented organisations … Continued 09/11/2021
Transforming a Department to Distribute: Product, PR, Communications, Marketing and Customer Operations. Stay Human Using Tech How to profitably deliver services to customers has become a defining challenge for businesses today. There are a number of reasons for this. One is because customers don’t just expect more, the expectations themselves also change quickly, radically shifting profits. The other is that executives face an increasingly complex landscape of technologies, methodologies, and both … Continued 09/11/2021
Vueling – RPAS – Proactive Management of ATC regulations RPAS target is to generate and recommend alternate routes to avoid disruptions in air traffic, especially in episodes of congestion and disruption, such as volcanoes or industrial actions by air traffic controllers. 09/11/2021
Free Isn’t Cheap: Understanding Free Walking Tours Beloved by many travelers, reviled by many operators, free tours play a big role in how cost-conscious travelers experience a destination. In this talk, the co-founder of GuruWalk makes the case that free tours don’t deserve the bad rap, and are often misunderstood within our industry. Let the debate begin. 09/11/2021
Globant – How AI can help you increase sales: Lead Scoring, 360º Match & Conversational Labeling Walmeric – A Globant Division, proposes a Lead to Revenue Management process powered by AI to achieve that each new visit to the web or lead generated from our customers is analyzed to reach conclusions in an automated way, optimizing their sales processes, closing the circle of lead treatment. 09/11/2021
Sustainable Mobility for the 21st Century The consequences of Covid-19 have led to a sheer drop in the use of shared transport, tourism businesses searching to fill supply chain gaps and governments trying to balance protecting their people with preventing economic crises. Yet, some of these responses have been years in the making as mobility providers – those that help get … Continued 09/11/2021
Tapping the Long Tail: Strategies for Travel Brands to Sell Tours, Activities & Ancillaries For airlines, hotels, DMOs, OTAs and other travel providers, ancillary revenue is becoming more important every day. Tours, activities, attractions, all known today as “experiences” can be very profitable for these travel providers to sell as add-ons to their standard product. Global distributors are making deals with the travel providers to ensure these experiences are … Continued 09/11/2021
Awakening of Digital Tourism Over the past few years, the journey of the digital tourism has been in constant evolution. This is not only due to the emergence of new channels, but mostly due to the development of new technological devices that have become indispensable in our day to day, such as smartphones, tablets and wearables. 09/11/2021
THR Tourism Industry Advisors – Engineering Successful Tourism Marketing Plans Advice on successful Tourism Marketing Plans definition, especially considering post pandemic trends. It would include a brief best cases analysis. 09/11/2021
Attractions Revisited: The Big Shifts in the Path to Purchase and What It Means for the Future of Visitor Attractions Visitor attractions have always been at the heart of each trip, and the center of each destination. From museums and zoos to cultural monuments, theme parks and observatories, every attraction has had to confront profound changes in marketing, operations and guest experience. This session explores huge shifts in traveler planning and purchasing, the move to … Continued 09/11/2021
Shiji Group – Cómo Automatizar las Operaciones de su Negocio Hotelero Las soluciones tecnológicas de Shiji abarcan áreas como la gestión de punto de venta, distribución, pagos, servicios complementarios como spa y golf, PMS y reputación online. En EMEA, más de 25.000 hoteles utilizan la tecnología de Shiji. 09/11/2021
Pangeanic – El Lenguaje del Turista Digital y la IA Aplicada al Guest Journey El Deep Learning, el Machine learning y el PLN (el procesamiento del lenguaje natural) están revolucionando la forma en que las empresas turísticas interactúan con el consumidor. En Pangeanic usamos estas tecnologías para transformar las operaciones comerciales. 09/11/2021
Neobookings – CRS: Trabaja la Mitad, Produce el Doble. Sistema central de reservas: trabaja la mitad y produce el doble 09/11/2021
The Added Value and Experience from Event Planners When it comes to measurement of Event Planners, they know it inside and out. They get how to evaluate the size of an audience. And understand the opportunity to see the reach. And, the correlation between what a client spends and what is coming back. Very important for the brands that they work for though … Continued 09/11/2021
Risk Management on Uncertain Times Risk management in times of uncertainty. How necessary is an efficient risk management, especially in times of uncertainty with new risks and with the uncertainty and lack of data to achieve an adequate reaction and management of them. How to elaborate a strategic risk plan and implement risk management in the company’s strategy in order … Continued 09/11/2021
How Technology Is Transforming the Attraction Experience Over the past two years, the world’s greatest monuments, amusements, museums, observatories, and cultural sites have gone from overtourism to no tourism to a gradual return while managing an array of new operational challenges, from timed ticketing and capacity management to rethinking the guest experience post-Covid. This keynote explores the future of the attraction experience, … Continued 09/11/2021
API’s and Success, Where Are the Borders? Over years of building our distribution channels ecosystem we’ve learnt what works well and what doesn’t, and these days we’ve really honed our strategy for growing our ecosystem and giving our partners a platform to grow alongside us. Having so many successful partners isn’t about just making an API available, it’s about creating a great … Continued 09/11/2021
The Digital Transition of Destinations for Resilience and Competitiveness Building resilience of our economies goes through a change of the tourism governance as societal changes are accelerated by the effects of the COVID-19. A key driver of this new governance is to put residents at the core of all the governmental and private sector actions. Digital nomads will travel for longer and concept of … Continued 09/11/2021
LGBTQ+ Tourism, the Key for the Post-Pandemic Recovery We know that Queer travelers have always proved to be among the most resilient. IGLTA conducted a survey to gauge LGBTQ+ traveler sentiment throughout the pandemic. As the tourism industry begins its recovery from COVID-19, we will analyze how this segment has been key to bounce back and how countries like Mexico applied that data into their … Continued 09/11/2021
Travelmarketing – Acompañamiento digital para empresas turísticas Ayudamos a negocios turísticos a definir una estrategia comercial que les permita disponer de un flujo predecible de clientes para ganar dinero en el mundo online. 09/11/2021
Clientify – Business presentation We help small companies to establish a system of consistent and predictable growth. We do this through an online platform that provides all the necessary tools to digitize their sales and marketing processes 09/11/2021
Special Latam: Mesa de Prensa Internacional de Turismo e Innovación Tecnológica en los Medios de Comunicación Según varios estudios, el diseño de políticas públicas en América Latina adolece de escasa profundidad estratégica e insuficiente perspectiva de largo plazo. Ello limita la posibilidad de aprovechar oportunidades o contener riesgos a tiempo. En América Latina se explora el efecto potencial de tales tendencias y escenarios sobre cada una de cinco metas prioritarias destacadas … Continued 09/11/2021
Mystreetbook – Algoritmos y datos para el nuevo viajero: fomentar lo local a través de lo digital El turismo es una gran fuente de economía, la tecnología está permitiendo digitalizar y visibilizar cada vez más los recursos de zonas tanto urbanas como rurales menos tractoras. Existen algoritmos capaces de conectar los gustos de los viajeros que visitan ciudades o grandes polos de atracción turísticas con zonas más despobladas, de difícil acceso. 09/11/2021
Access to Digital Content is Sustainable and Profitable. Plus, it Enhances the Travel Experience and Strengthens Customers’ Bond with Brands. Over the decades, travellers have always looked for safe, comfortable, and memorable experiences as part of a positive journey – a pandemic won’t change those intrinsic needs because they live at the heart of travel. And while safety protocols have increased and brands have shifted to operate in new ways, the travel industry’s most pressing … Continued 09/11/2021
Cisnea – Un Problema Comunicado, es un Problema Solucionado La digitalización del turismo enfocada a la experiencia del cliente-viajero, cuidándolo y convirtiéndolo en el centro de nuestro servicio. Cisnea es un asistente virtual que conecta al operador turístico con el viajero, durante todo el ciclo del viaje. Reduce costes y aumenta beneficios como operador turístico y hotel, creando un valor añadido para tu viajero. … Continued 09/11/2021
Tours, Attractions & Google: What the New Things to Do Means for Operators and OTAs Google is re-creating its approach to in-destination experiences with free and promoted booking links directly from tour and attraction listings on Google. This will have big implications for tours, activities, attractions and the online travel agencies who sell them. This session will walk through the changes underway, discuss what’s likely to come, and explore what … Continued 09/11/2021
El Futuro del Talento en el Sector Turístico ¿Cuáles serán los perfiles que demandará el sector turístico en el futuro? ¿A qué dificultades se enfrentarán los negocios turísticos en un mundo cada vez más digitalizado y automatizado, en el que talento escasea? ¿Cómo puede el turismo sobrevivir a la fuga de cerebros? En esta mesa redonda, hablaremos de los retos más importantes a … Continued 09/11/2021
Turify Hospitality – “Plataforma Online de Reservas de Experiencias Turísticas para Hoteles y Apartamentos” 09/11/2021
Vueling – Eagle Eye: How Augmented Reality helps us know what is under our feet when we fly Eagle Eye is a concept born from the idea of being able to know what is under our feet while we fly, with the aim of making the costumer journey more comfortable. We’ll mix technologies of the Hyperreality field as Artificial Intelligence and Augmented Reality with Geopositioning to get it. 09/11/2021
Shifting to Destination Marketing and Management Organisations Destination Marketing Organizations (DMOs) are called to lead actively facilitate the industry transition process to green, inclusive and digital. This means taking over more development, management, and governance functions, which are competence of tourism authorities across the diverse levels of governance. The UNWTO Guidelines for Institutional Strengthening Destination Management Organisations (DMOs), preparing the DMOs for … Continued 09/11/2021
Augmented Experiences: Immersive Tech, Virtual Reality & the Future of Attractions Entrepreneurs are creating innovative new experiences that blend technology and live interaction to create entirely new visitor experiences. This talk walks through the creative visitation behind IDEAL Barcelona and how visitor attractions should – and should not – think about how to leverage immersive design into their guest experience. 09/11/2021
Evolutio – Inteligencia Artificial para la Hiperpersonalización El uso de datos y la inteligencia artificial son las claves para ofrecer la mejor experiencia. Hiperpersonalización para mejorar la experiencia de los clientes del sector turístico. 09/11/2021
How Technology is Evolving to Carter the New Demands You will understand the needs of the agencies to provide their clients the best technology. 09/11/2021
Responsible Tourism, Tech and Collaboration Collaboration for Sustainable Tourism Development explores the role of collaboration in tourism to sustain livelihoods, create profitable partnerships, and protect cultures and the environment. Based on robust research, it critically examines how collaboration enables (or impedes) sustainable tourism development and suggests a role for collaboration where there is currently none in the Hospitality Business. 09/11/2021
Inclusión, Diversidad & Tecnología en los Destinos Turísticos El turismo es el motor de las economías de muchos países del mundo. Tener en cuenta la accesibilidad supone un aumento de las oportunidades para el sector, ya que se podrá llegar a un segmento del mercado que, a pesar de los avances realizados, sigue estando desatendido. El deseo de viajar de todas las personas … Continued 09/11/2021
¿Cómo Maximizar la Inversión Destinada a Actuaciones de Marketing Turístico? El Conocimiento de la Demanda Como Clave Para Optimizar la Inversión en Marketing. La propuesta es que este tercer panel gire en torno a la optimización de las herramientas de marketing utilizadas y de la inversión destinada a ellas. El objetivo es trasladar a los asistentes cuáles son las mejores herramientas disponibles para impactar de la manera más eficiente a nuestro público objetivo, en función de las características … Continued 09/11/2021
Sojern – How DMOs Can Prepare for a Data-Driven, Multichannel Strategy In a post-pandemic world, how can DMOs best leverage available traveller data to inform their 2022 marketing strategy and reach the right travellers for their destination? Sojern’s Valentina Lazarov shares how to put data at the heart of your marketing strategy, and use it to reach travellers across channels and platforms. 09/11/2021
How to Cope With Two Audiences, Onsite and Online? You will learn engagement techniques to your online and onsite audiences. 09/11/2021
Building a Global Tours & Activities Brand From flight and hotels to footwear, food and cups of coffee, global brands are a part of our daily life. The consumer’s bread and butter, so to speak. But few such brands exist in tours, activities and attractions. Why is that? And what are the prospects for the rising entrants seeking to build a global … Continued 09/11/2021
Civitatis – The importance of offering tours and activities to fill your customers’ trip What’s the most important thing about a trip? How often does a hotel recommend what to do in a destination? 09/11/2021
Retos y Desafíos para las Pymes Turísticas Españolas Las pymes turísticas se enfrentan a uno de los mayores desafíos de la historia después de la pandemia. Prepararse a nivel estratégico con herramientas y soluciones que faciliten una pronta y sostenible recuperación serán deberes clave para poder retomar la actividad de manera competitiva. 09/11/2021
Trends for In-Destination Experiences The digital discovery and delivery of tours, activities, and all of the things’ travelers do “when they get to a destination” is already between us. Startups are tackling the barriers of consumer understanding, economics, lack of technical sophistication and fragmentation. More affordable technology is now widely available to the long tail of small suppliers. And … Continued 09/11/2021
Getting Direct: OTAs & the Future of Distribution OTAs have dominated the headlines in tours and activities, but many operators are much more focused on going direct. How will distribution unfold as we head into 2022? What will be the role of OTAs and distribution as travel resumes in full? This debate will tackle the key issues head on. 09/11/2021
James & Rita – Welcome to the New Era of Hotel Technology James & Rita is the only all-in-one solution on the market that digitizes all service areas of a hotel and enables real-time communication between staff and guests. Teams now operate in a more connected, efficient and coordinated way, to better deliver on customer expectations. 09/11/2021
La Competitividad Como Elemento de Diferenciación Respecto a la Competencia: Innegociable Apuesta por la Innovación, Investigación y Formación La propuesta es que este segundo panel gire en torno a tres aspectos claves que ayudarán a hacer más competitivo un destino turístico: innovación (sobre todo desde el enfoque de la digitalización), investigación (big data) y formación (búsqueda de la mejor formación y mejor empleo posible). Con la mejora de estos tres pilares, todo destino … Continued 09/11/2021
The New Traveler in the New Era Sarasola will analyze the opportunities that the tourism industry faces. More concretely, he will provide an analysis about how travelers have changed throughout these rough months. Kike will deepen in the traveling trends recently developed and the importance of innovation to deal with them. Experiences, human touch and adaptability are just some of the ideas … Continued 09/11/2021
Innovasur – In4City, una visión estratégica para municipios que apuestan por un turismo eficiente y sostenible In4city, es la primera plataforma Smart City de software libre y gratuita del mercado. Se trata de un portal que permite a las corporaciones locales la gestión integral de soluciones inteligentes, con objeto de optimizar los servicios y recursos, así como impulsar sectores claves para el territorio, como el turismo. 09/11/2021
Consensum III: Growing to Win This debate aims to shake up the MICE sector. Creation of communities, new business models… Event Managers take a step forward. 09/11/2021
Omnilife VR Global – Bringing the Future to you. A preview of how we are bringing solutions to help the tourism industry get ahead with times. 09/11/2021
Hospitality Meets Diversity Diversity and inclusion have finally become a major key to business success. We now know that developing a campaign during Pride month is just simply not enough. In this session, we will explore what can be done in order to build an inclusive brand and to make sure our business is a safe and welcoming space … Continued 09/11/2021
Beyond the Bus The open-deck tour bus is an iconic image of conventional, mass-market tourism. But bus operators are hardly sitting still as the market and traveler demand change. This talk from the recently rebranded TootBus explores changes they are undertaking to reimagine the classic tour business experience for the digital, and sustainable return of tourism. 09/11/2021
Transitioning to 2030 with the Glasgow Declaration and Future of Tourism Coalition Creating your destination of the future means taking action today. This decade brings expectations of significant and urgent changes, resetting how tourism operates in destinations. As we rebuild following the pandemic, old business models and governance structures are being challenged, and a new mandate for tourism is being sought that puts destination needs and residents … Continued 09/11/2021
Ports, Tourism, Collaborations and Further Steps The cruise industry is one of the fastest growing segments of tourism. Although a recent development in Asia and the Pacific as compared to the traditional destinations in the Caribbean and the Mediterranean, cruise tourism has been growing at double-digit rates in the region fueled by the increasing demand from the North-East Asia markets, namely … Continued 09/11/2021
Galgus – La importancia de las redes WiFi en eventos masivos: el caso de éxito del Real Betis Balompié & Galgus La importancia de las redes WiFi de calidad en eventos masivos como es un partido en el Benito Villamarín con más de 60.000 aficionados. Indagaran sobre la problemática de este escenario y la solución que Galgus aportó para solucionar este problema. 09/11/2021
El Turismo del Mañana Depende de las Decisiones del Hoy: la Sostenibilidad como Eje Central de la Política Turística de los Destinos y Empresas La propuesta es que este primer panel gire en torno a la sostenibilidad como el único camino con el que se puede llegar a ser un destino competitivo en el futuro. Se debe hablar de las 3 visiones de la sostenibilidad, pero dejando ya las teorías y pasando a los hechos. Hablar de buenas praxis … Continued 09/11/2021
Infotactile – De Infotactile a Infoticketing Sistema de promoción, información y venta de actividades turisticas. 09/11/2021
Successes That Hide Thousands of Failures How did the best industry become the leaders of the hospitality industry. How many times did they make mistakes, to arrive where they are. Was technology a key element or an added value? 09/11/2021
Time to Get Smart – Data & Destinations in COVID Times The pandemic has shifted the way we do business, but it’s not all doom and gloom. Join this interactive session with Juan Gómez, Head of Market Intelligence at ForwardKeys, and Sérgio Guerreiro, Senior Director Knowledge Management & Innovation at Visit Portugal, to learn how destinations of the future are adopting smart data solutions to come … Continued 09/11/2021
Apertura Institucional del Summit de Consejeros de Turismo La segunda jornada de la agenda institucional estará centrada en la innovación turística en regiones europeas y españolas. La importancia de la digitalización y la sostenibilidad como ejes de competitividad serán dos de los temas principales que compartirán distintos consejeros y regiones turísticas para compartir estrategias e iniciativas que ayuden a transformar la propuesta de … Continued 09/11/2021
Resilience and Recovery Plan for Asia Pacific This session will present an overview of the state of preparedness for restarting travel into the Asia-Pacific region. Liz Ortiguera, the new CEO of PATA, while share how the association is supporting it’s members and the industry in recovery and destination resilience strategies to build for a better future for travel. 09/11/2021
The Protection of Tourists / Consumers in Digital Tourism Markets This session will provide an overview of the most recent trends in the digital transformation of the tourism sector and the challenges in establishing a legal framework that enables technological developments while providing minimum guarantees to tourists. How to Foster the development of a fair, safe, accessible and transparent online tourism market? 09/11/2021
Orange – Segmentación de los intereses turísticos Flux Vision es la solución Big Data de Orange que te permite conocer el comportamiento de los turistas en tu destino 09/11/2021
What’s Next in Experiences: Research & Roundtable Tours, activities, attractions – the things travelers do when they get there – have always been at the heart of each trip, and the center of each destination. But as travel returns, experiences won’t be the same as before. Arival CEO Douglas Quinby presents exclusive, in-depth new research on the key trends shaping the return … Continued 09/11/2021
Creative Tourism “Dreaming (not so) utopic hotels”, where I will speak from a utopian perspective of the different scenarios that we may find ourselves in a future where the sector is the protagonist. 09/11/2021
El Pasajero Como Consumidor El “nuevo viajero” está deseando volver a viajar como solía hacerlo antes de COVID, pero con todo un nuevo conjunto de hábitos nacidos de la pandemia. Las expectativas de los viajeros han evolucionado, tanto para sus viajes de negocios como por placer. Esta es una oportunidad como ninguna otra para hacer ser creativos aprovechando los … Continued 09/11/2021
The Brave New World of Tourism Innovation: The Six Mistakes the Travel Industry and Government Continue to Make, and How to Fix Them 09/11/2021
Tiqets Remarkable Venue Awards The tourism industry is back, and it’s time to celebrate. Toast to the best museums and attractions with your peers from around the world at our annual Remarkable Venue Awards ceremony. Join Tiqets in Seville on November 10th from 17:30-20:30 CET for this global awards ceremony to celebrate the year of recovery and inspire the … Continued 09/11/2021
Clorian Ticketing – Servicio Integral y Transformación Digital Una plataforma tecnológica que te proporciona un servicio integral, te ayuda a incrementar la venta de entradas, te acompaña en la transformación digital para conseguir la eficiencia operativa y te ofrece nuevas oportunidades de negocio. 09/11/2021
Hubs, Air & Leading Digital Experiences Redefining the Travel Experience. From in-flight Wi-Fi to advanced VR experiences, airlines are adopting various tools for better travel experiences and customer loyalty. Like innovative entertainment services on board. The Online bookings, rates and flexibility as well as selecting the best Hubs to be unique in a competitive market is a must in the airline … Continued 09/11/2021
mooveGo – Technology, Gamification & Analithycs Using mooveGo to engage tourists with gamified activities and get behavior information 09/11/2021
Mastercard – Drawing the New Travel Portrait – the importance of data Insights and Segmentation International travel will be driven by key shifts as we enter a world of renewal. As a consequence, Tourism players need to get prepared to: reinforce their travel offering with new benefits and experiences along the travel journey while refocus limited marketing resources on optimal segments for maximum. Mastercard has developed a suite of data-driven solutions to … Continued 09/11/2021
Online Luxury and Ultra Luxury Travel Segmentation The luxury universe faces an important challenge: combining the new channels, the new consumers, and the new business models that the digital economy proposes and imposes, with the demand for quality, differentiation, exclusivity and intrinsic experience of high-end companies. spectrum. A crucial and urgent challenge, but at the same time, also complex and full of … Continued 09/11/2021
Stay App- Cómo mejorar la experiencia de tus huéspedes y agilizar la operativa de tu hotel La mejor experiencia de huésped gracias a la tecnología mobile. 09/11/2021
Cloudbeds – How technology will lead tourism recovery Lates news about Cloudbeds to improve revenue management through technology 09/11/2021
Digital Marketing, Myths and Truths of the New Era Marketing for tourism businesses and destinations can benefit enormously from new digital tools but it is imperative that they be used wisely to avoid expensive mistakes. The best digital practices maintain a careful equilibrium between new and legacy tools and, above all, maintain intact the essence of true marketing that is often lost amidst the … Continued 09/11/2021
New Luxury in the Post Pandemic World: Decoding Customer behavior shift for long term travel recovery In this session we dive deep into behavioural trends most relevant in the post-pandemic ‘new reality’. We will look at shifts in decision making processes, describe the new conscious customer (traveller, guest) and share ideas on how brands can respond with the right approach and strategies. Humane technologies, new ‘new’ luxury, other dimensions of cleanliness, … Continued 09/11/2021
Transforming Tourism Through Social Sustainability: Connection & Inclusion What is social sustainability? A multidimensional topic that we are going to review from some of its perspectives: the inclusion of minorities, universal accessibility, the tourist-local relationship and labor rights. How to take into account all these areas of action to offer sustainable tourism services and how to communicate this information? 09/11/2021
Women Leadership on Tourism Cultural diversity, youth development, entrepreneurship, gendered workforce, and women leadership are amongst the main features to define human capital development in the future of tourism. – Visions and strategies are called in need to nurture young talents and to advance women leadership and adaptive entrepreneurship. – Developing a relationship with the host community for genuine … Continued 09/11/2021
Gladtolink – Descubre lo que las Plataformas No-Code Pueden Hacer por tu Negocio Empoderando a los equipos. Optimiza y automatiza tu trabajo y el de tus distintos equipos en tu negocio. 09/11/2021
EU: Tech and Tourism in the Agenda 2030 From an economic viewpoint, tourism is heralded as bringing income to local communities. From an ecological standpoint, tourism poses a threat to environments. Sustainable tourism should leave a minimum negative impact on the places visited and preferably have rather positive impact on society. 09/11/2021
ForwardKeys – Preparing Your Destination for Post-COVID Tourism – the Role of Big Data The future is now. Covid19 simply accelerated the relevancy of productizing your destination, shifting the focus from destination marketing to destination management. This was inevitable as travellers became savvy digital nomads, in search of an authentic experience. This is why this session by Forwardkeys is unmissable. 09/11/2021
Amazing Up lanza #YourTechRoute Un paquete personalizado de servicios tecnológicos para que el sector turístico aproveche al máximo los fondos Next Generation. 09/11/2021
La situación MICE antes y durante la pandemia. El futuro Comprenderá los avances realizados hasta hoy en España entre la industria y los poderes públicos. 09/11/2021
Voxel – The B2B Payments Revolution We’ll explore how BaVelPay’s Payment Manager has the ability to automatically orchestrate highly sophisticated B2B payment flows, such as retrieving a reservation from a booking engine, a GDS or a channel manager; choosing and generating the optimal payment method. 09/11/2021
Wellness, Unique products and Technology The luxury outbound market is conspicuous for its large volume and rapid growth in both departures and expenditure. With continued growth in expenditure of luxury and wellness outbound tourists, destinations around the world are increasingly eager to attract this market. These guidelines aim to provide essential direction on how to attract and cater this outbound … Continued 09/11/2021
Foro Latam: Resorts, Nuevos Looks y Estrategias Macroresorts, los nuevos hoteles más grande del mundo, se han convertido durante la pandemia en una oferta renovada de alojamientos con estilos y entornos únicos, con diferentes formatos todo incluido, y proponen experiencias locales, personalizadas y auténticas con el propósito de incentivar el entusiasmo de los viajeros en torno a la planificación y la reserva … Continued 09/11/2021
Being Unique Could it be the local market offering freshly picked vegetables or fruits every morning? Or a breathtaking waterfall or pyramid? How can visitors get to feel the local vibe and enjoy the small & unique experiences? They might turn into the adventure of their lives. It’s the unique attractions and hidden gems that make your … Continued 09/11/2021
Explore the New Ways of Travel Technological advances have changed the way we travel, and these new developments promise an even more interactive and exciting experience. Do you want to know what it has in store for us in the not-too-distant future? 09/11/2021
Macco Robotics – Future of Hospitality with Macco Robotics The potential for disruption in hospitality service sector through robotics solution of Macco and the story of Macco’s Journey. 09/11/2021
Pre-Durante-Post Pandemia: Decisiones Estratégicas con Foco en el Cliente de un Jugador Global Areas ha sido uno de los jugadores más expuestos a la pandemia, sin embargo su equipo de gestión ha sabido gestionar las diferentes palancas de negocio para terminar saliendo reforzados. Cómo lo ha hecho y qué papel ha jugado el entendimiento del cliente y el mercado? 09/11/2021
Aumentur – La Más Completa Plataforma Tecnológica para el Turismo Inteligente. ¿Cómo hacer accesible a todos los destinos y a todos los turistas las últimas tecnologías multimedia y big data para mejorar la experiencia en destino? La respuesta es: con Aumentur. Una novedosa plataforma inteligente que ofrece los recursos técnicos más punteros para hacer realidad el Smart Tourism más avanzado. 09/11/2021
How to Be Different in the Hotel Business Ultra-specialization, in this session we will talk about the hotel / social club / co-work business model in the urban environment and if it has a projection in the holiday environment with new more nomadic telework habits. 09/11/2021
Wifreezone – Automatizando la Comunicación con el Huésped Hay ciertas tareas en los hoteles que si no se automatizan, seguramente no se hagan, por falta de personal, por falta de tiempo en momentos pico, etc. Veremos qué procesos del Guest Journey son fácilmente automatizables y que nos permitirán llegar a todos los huéspedes sin apenas esfuerzo. 09/11/2021
COliving Hotels Primera plataforma que ofrece estancias entre un mes y un año, en hoteles. Esta solución dá una nueva opción de alojamiento a perfiles como teletrabajadores y nómadas digitales así como a residentes con necesidades de alojamiento temporal. Además ayuda a los hoteles a rentabilizar sus habitaciones vacías. 09/11/2021
Bookingfax – Videobooking Connecting Dreams Bookingfax Technologies es una empresa andaluza con 20 años de historia revolucionamos en 200 el sector de las agencias de viajes digitalizando las promociones que llegaban a las agencias de viajes a través de fax y correo electrónico, ahora en 2021 ponemos en marcha Videobooking un sistema basado en videoconferencia que actualiza a los agentes … Continued 09/11/2021
The Aroma Trace – Director de Marketing y Ventas Corporativas Internacionales. La tecnología aplicada al sector de marketing olfativo. 09/11/2021
Adapt or Die The relationship between suppliers and clients has been affected by the pandemic. Final clients are demanding new services and more flexible commercial approach, many suppliers are adapting to this scenario in different ways. This panel will encourage key players to discuss these new needs and how they are innovating to be competitive. 09/11/2021
Pikotea – Autopedidos: Mejorando la experiencia y la rentabilidad en la hosteleria Los autopedidos desde mesa mejoran la información y la experiencia recibida por los clientes en comparación con las cartas tradicionales permitiendo a los trabajadores realizar sus labores de manera más eficiente, efectiva, y por consiguiente, más rentable. 09/11/2021
Measuring Sustainability. An opportunity to redesign the industry Sustainability is the cornerstone of tourism re activation under a new model. Nevertheless, there’s a lack of tools to measure and track these concepts that can be used by companies’ and destinations’ managers. Mabrian Technologies in collaboration with Mastercard, has developed a new dashboard of tourism sustainability indicators based on global data observation and analysis. … Continued 09/11/2021
TravelCompositor – Veremos cómo TravelCompositor puede ayudar a digitalizar tu negocio de venta de viajes con motores de reserva únicos en el mercado y una amplia variedad de funcionalidades pensadas para el crecimiento de las ventas online. Presentaremos además nuestro nuevo motor de Cruceros. 09/11/2021
Foro Hispano: VIP Latam: Ejemplo de la Digitalización y Sostenibilidad América Latina abraza la economía digital. La región está llamada a ser un escenario clave para la creación y avance de las actividades digitales y de la innovación. La penetración tecnológica está en su punto más alto. El panorama digital está creciendo exponencialmente y hay grandes oportunidades para el crecimiento en comparación con las economías … Continued 09/11/2021
Hotelkit: Cómo la Digitalización de la Operativa Diaria Aumenta la Productividad de mi Establecimiento En un hotel, hay procesos internos que el huésped no ve, pero son vitales para su satisfacción. La eficiencia de la comunicación entre empleados y departamentos a veces es un reto, pero la digitalización de la operativa diaria es la solución. Transparencia, eficiencia, optimización de procesos y aumento de la productividad son posibles con ésta. 09/11/2021
Sustainable Travel Based on SDG’S The demand for travel is usually associated with the number of tourists that are seeking an overnight stay and the popularity of a destination. Thus, when an area’s tourist demand grows, demand for hotels rises, driving developers and hotel companies to rush into popular destinations. Hotels, tourism, and local communities intertwine in close symbiotic relationships … Continued 09/11/2021
Balance & Solutions to Arrive to Locals and Global Market in the Hospitality Business Facing up to the toughest times of a generation, we have the conviction that this unprecedented challenge also entails the opportunity for the Hospitality industry not only to come back, but to grow better and hence stronger. It is a unique opportunity to restart tourism in a more balanced, innovative and sustainable way, with Hospitality … Continued 09/11/2021
Governmental & Institutional Travel & Tourism. Digitization and Diplomacy The trips of governments and large institutions, known as Governmental and Institutional Travel and Tourism (GITT), have always existed and throughout history. Without However, in recent decades, and due to the increasing needs of the International Community, this type of travel has acquired a leading role and importance without equal, becoming an essential means and … Continued 09/11/2021
Opening Ceremony Authorities will welcome all the tourism & tech industry to Seville. We will share the commitment of Seville, Andalucía, Spain and from the EU with tourism. We are starting 3 days to restart together the new ways of travel 09/11/2021
Servantrip – The Ultimate B2B HUB for Activities, Tickets, Transfers, and Hourly Drivers The Tech facilitator for the Transfers and Experiences industry distribution landscape that combines AI, ML, and Big Data. 09/11/2021
Protel – Life is All About Partnerships The Tech Delivered to a Global Market. The protel integrationHUB provides a powerful standardized framework -supported and managed by protel’s world class technical teams and integration specialists. 09/11/2021
Successful Digital Marketing In order to compete, businesses need to elevate their marketing operations and develop an integrated digital marketing strategy where the customer is at the centre of all the business decisions. This requires the integration of marketing channels and technology in order to create a personalized experience for all customers. 09/11/2021
Challenges and Opportunities in Business Travel After the ban of travelling due to the pandemic, many companies have resumed theirs travel programs under a new scenario specially focused on health and safety. The objective of this panel is to share the practical experience from different companies in different countries in terms of how to manage, what problems they face and how … Continued 09/11/2021
La Innovación Hotelera No Entiende de Tamaños En muchas ocasiones se asocia la innovación como algo posible para unos pocos (cadenas o grandes grupos), sin embargo, entendiendo los fundamentos de la innovación, realmente ésta es accesible para todos, sin importar el tamaño de la organización. El reto real es no parar de evolucionar y eso, nos incumde a todos. 09/11/2021
Foro Hispano: VIP Latam: Destinos Sostenibles El turismo responsable en América Latina todavía es muy incipiente, pero tiene mucho potencial de crecimiento. La demanda es mayoritariamente de turistas estadounidenses y europeos. El gran desafío es atraer a turistas de la región. 09/11/2021
Mabrian Technologies – Presentación del Nuevo Panel de Sostenibilidad Turística para Destinos Mabrian presenta su nuevo dashboard de indicadores de sostenibilidad turística para destinos basados en la observación de datos a nivel global, que permitirán hacer una evaluación, seguimiento y comparativa. Sevilla es el destino pionero en implementarlo. 09/11/2021
Beyond Tourism Innovation Challenge Adoption of innovative technologies: To ensure consumer protection and trust, the Tourism industry needs to adopt innovation and embrace digital transformation, with technologies such as biosecurity measures to protect travellers, big data for analytical purposes to develop visitor profiles, guidelines and trends, virtual reality to bring remote places closer to the traveller, and the Internet … Continued 09/11/2021
Rethinking Digital Marketing and Sales for the Travel Industry After one of the toughest years in history for the entire leisure, hospitality, and travel industry, businesses are starting to see the light at the end of the tunnel. It’s during this time of gradual return to normal that there are new opportunities to reflect on, and if necessary, to rebuild and reinvent digital experiences. … Continued 09/11/2021
La Sostenibilidad, el Nuevo Must en el Business Travel El nivel de incertidumbre en el sector de los viajes de negocios sigue siendo elevado, lo que impide prever el futuro próximo a cualquiera de las partes interesadas. Por ello, esta entrevista arrojará luz sobre la visión y la experiencia de otros mercados. 09/11/2021
December Global Travel Outlook – Will the Travel Industry End a Disastrous Year with a Generous Christmas Gift? Would you like to uncover which region is leading the way in travel reactivation? Or which travellers are the ones making it happen? Join us for a whirlwind tour around the world where we will use ForwardKeys’ air travel data to unveil the future of travel for the last month of 2021. This presentation will … Continued 09/11/2021
Crete – A Destination of the ΧΧΙ Century The paper concerns importance of tourism phenomenon as a great tourism industry from economic perspective. Tourism industry brings huge profits in the whole world because of many branches and disciplines connected with the industry. The main aim of the paper is to emphasize significance of tourism economy and its key players. 09/11/2021
Minsait – How Organizations can Thrive in a Constant Change Environment Constant change is part of our daily life, especially after COVID. Technology is an enabler to rapidly adapt to those change 09/11/2021
Europe’s Tourism Development and Cultural Patrimony Cultural Tourism – a Lever for sustainable Development 09/11/2021
Costa del Sol Tourism Hub Costa del Sol Tourism Hub es la aceleradora de la vertical del turismo impulsada por Turismo y Planificación Costa del Sol, empresa pública de la Diputación de Málaga encargada de la promoción turística de la provincia, para fomentar la creación y desarrollo de startups y pymes turísticas. 09/11/2021
The Future of Corporate Travel As Corporate Travel gets back to growth, industry players are still grappling with the dynamics of a different landscape. Customer segments have changed and there is no data from the past year for travel companies to rely on. Join Accenture and Amadeus, to understand their perspective on the actions needed to succeed in today’s environment … Continued 09/11/2021
Innovation in the New Tourism Era Not all innovation is technological. Although digital transformation has reached the tourism industry in earnest and is gradually changing jobs and customer relations, it is important to understand that technology is not an end, but a means, and that tourism is an individual experience, often shared on- and offline. 09/11/2021
Roomraccoon – ¿Tienes realmente la tecnología que necesitas para tu hotel? Análisis y solución de los principales puntos de dolor de un hotelero independiente. 09/11/2021
Bring Hotels to a Different Level Thanks to Tech Technology is advancing at a faster pace than ever before, and this is changing both the expectations of patrons as well as the way in which the hospitality industry conducts its business. Some of the trends in industry are leading to great improvements and savings for hospitality industry companies; while some are changing how hotel … Continued 09/11/2021
Colaboración Publico Privada – Importancia de la Gobernanza La colaboración público – privada y la gobernanza suponen reconocer la existencia de ámbitos de dependencia mutua que cruzan las fronteras formales instituidas. En estos nuevos espacios conviven y se superponen nuevas formas con formas tradicionales. Reconocer que la gobernanza como cualquier factor de innovación es una apuesta por encontrar soluciones creativas a problemas complejos. … Continued 09/11/2021
World Economic Outlook What lies ahead for global and local economies in 2022 ? We will see the rollout of the Covid vaccines, a new US administration, Brexit becoming a reality, ongoing tensions with China, pressing issues from climate change … and the need to pay back the massive cost of the 2020 pandemic. What else lies in … Continued 09/11/2021
unBlock – Cómo Crear una Experiencia Turística Unificada: Conectando Ciudad, Negocios y Personas unBlock es una plataforma y de una aplicación móvil que proporciona información y servicios personalizados en cualquier lugar de la ciudad. Pero unBlock es también mucho más: es un proyecto que convierte en realidad lo que todos entendemos realmente por ciudad inteligente. 09/11/2021
How Digitalisation Helped Tourism A big advantage of digitalization is the ability to harvest data and analytics. Consumers want to feel special and expect personalization of service and experience. … In-flight entertainment and services, as well as real-time ticket booking and check-in processes, are personalized. 09/11/2021
Leading Business Travel During Turbulent Times In these chaotic circumstances that we are currently all finding ourselves in, both professionally and personally, it is likely that many employers are feeling that they are struggling to maintain control of the situation. There are two routes from this that can be taken: allow the unprecedented uncertainty to damage company culture, performance and subsequently … Continued 09/11/2021
Branding and Digital Marketing: A Unique Way of Being Unique Modern brands are fostering a sense of community through engaging content, virtual social gatherings, music and other creative initiatives that involve customers. The most important part of this initiative is that you have a story to tell… 09/11/2021
Destinos Inteligentes: Caso de éxito de Lanzarote Lanzarote destaca como uno de los destinos pioneros en innovación y aplicación de Inteligencia Turística en la gestión y promoción del destino. Una apuesta estratégica desde hace años que ha permitido a este destino, catalogado como Reserva de la Biosfera, avanzar en una gestión más eficiente y sostenible de sus recursos turísticos. La Presidenta del … Continued 09/11/2021
Vision and Initiatives of European Countries EU Missions are a new way to bring concrete solutions to some of our greatest challenges. They have ambitious goals and will deliver concrete results by 2030, so there is a huge need of collaboration. They will deliver impact by putting research and innovation into a new role, combined with new forms of governance and collaboration, … Continued 09/11/2021
Tourism Into the Future Visión de Telefónica sobre la importancia de la digitalización para la transformación y recuperación del sector turismo. 09/11/2021
Covermanager – Adáptate a la nueva realidad en F&B Es clave gestionar los turnos en cada espacio del hotel para mejorar rentabilidad y operativa. Por ello, es importante ofrecer nuevos servicios a los huéspedes para adaptarse a los nuevos hábitos de consumo. 09/11/2021
A Sneak Peek at What Smart Tourism Actually Looks Like The road to recovery for medium-term growth, the industry will be driven by more fundamental factors such as GDP growth and the pace at which countries return to their pre-crisis levels. After the slump of 2020, the European economies are expected to recover gradually, with France and Germany returning to pre-crisis GDP levels in 2022 … Continued 09/11/2021